Live AMA with Matt Hernandez

[Matt Hernandez]

A lot of talk about AI on here. Does anyone ever fear it will take over our industry? I just left my full time job to do this full time. Scary.

No not at all! I dont think parents will ever want their kids senior pictures to be fake haha.

[Matt Hernandez]

A lot of talk about AI on here. Does anyone ever fear it will take over our industry? I just left my full time job to do this full time. Scary.

And why would you want AI pictures from a game that arent real? I think maybe some commercial photography might be affected but not for the type of shoots I do.

[alpha-jessica-a]

Quote

A lot of talk about AI on here. Does anyone ever fear it will take over our industry? I just left my full time job to do this full time. Scary.

AI has been touched on in our forums previously, too - there was a topic discussing it here.

[Matt Hernandez]

Please elaborate on the Hopkinsville lighting technique and flash settings

Front curtain yes!

[BG3]

Could you give an example package for a individual sport photo shoot?

thank you this is very helpful

[miar]

What's your favorite type of photography?

[JDeierling]

A lot of talk about AI on here. Does anyone ever fear it will take over our industry? I just left my full time job to do this full time. Scary.

A lot of what I run in to is....every parent in my area can probably afford a good camera. Will software be able to make them look nice without the art/skill? MY bread and butter is real estate. I feel someday realtors will buy a camera and with a click of a button they will be edited.

[Josie A Lue.]

I would like some advice on the business side like taxes, LLC, contracts, ect.

[Matt Hernandez]

Quote

Do you prefer HSS or ND filters?

It really depends on what you want to do. If you want to freeze action, you have to use HSS. If you just want to underexpose then a good ND filter will give you a cleaner image. Here’s a link to the YouTube video I did on this very topic.

[mike deen]

Are there any alternatives to a more solid program using AI other than PS (Beta)? I mostly use light room for post but have been tinkering with Beta because its the only program I know thats available

Oh Nice, Will check it out. Thank you for all the inspiration, teaching and for taking the time today. We appr

[mike deen]

Are there any alternatives to a more solid program using AI other than PS (Beta)? I mostly use light room for post but have been tinkering with Beta because its the only program I know thats available

appreciate it

[Matt Hernandez]

What's your favorite type of photography?

Sports hands down. I have loved sports my entire life. I wasnt ever very good at the unfortunately so this lets me be close to the action and still be part of it even at my old age.

[Matt Hernandez]

What's your favorite type of photography?

That being said, I love ALL photography…and its good to do different things from time to time to stay fresh because even as much as I love sports, I get burnt out if I shoot too much.

[JDeierling]

Will this all be saved to review later?

[alpha-jessica-a]

Will this all be saved to review later?

Yes! After this event, this whole conversation will be saved as a forum topic! Should be available within 10 minutes after the event ends.

[JDeierling]

Do you prefer HSS or ND filters?

It is crazy how much power you lose in HSS.

[Matt Hernandez]

I would like some advice on the business side like taxes, LLC, contracts, ect.

I set my business up as an LLC so my business and personal are separate. I have a CPA that does all my payroll and taxes beacause I know nothing about that stuff, so find one you trust that will take care of you. I don’t use contract and never have. I know that is a big thing, but I feel like if someone wants to

[Matt Hernandez]

I would like some advice on the business side like taxes, LLC, contracts, ect.

use my services they will. I dont want to force them into it along term thing if things are working out.

[alpha-jessica-a]

Question from socials: What's your go-to lens?

[Matt Hernandez]

I would like some advice on the business side like taxes, LLC, contracts, ect.

I also require every client to pay half the shoot fee up front for seniors and commercial so both sides take it seriously. And they dont get their photos once they are ready if they dont pay the balance.

[Matt Hernandez]

I would like some advice on the business side like taxes, LLC, contracts, ect.

Keep in mind rules are different for every state as far as taxes and legal stuff goes.

[JDeierling]

Will this all be saved to review later?

awesome, thank you! This is so cool.

[Matt Hernandez]

Quote

Question from socials: What's your go-to lens?

Well, I only have 2 haha. The 70-200 and 24-70. I probably use the 24-70 more .

[miar]

What's your favorite type of photography?

Love the reminder to switch things up from time to time - very important.

[JDeierling]

Question from socials: What's your go-to lens?

Refreshing, I feel many would push us to get a prime.