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LIVE AMA with Andrew Geraci


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How do you find clients?

For the longest time word of mouth was the best way to find new clients (and probably still is) but I've found a lot of sucess by putting out personal projects and then leveraging social media to find clients that want similar things done (and then reaching out to their PR/PA dept to start a conversation

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Do you have a BHAG “Big Hairy Awesome Goal” of timelapse and if so, can you give a clue as to the scope of it?

Multi-day, multi-pass motion control of a city going through multiple season changes is one of the shots that I've always wanted to snag... just need to find a location that's secure enough to leave a $20k system running for 8 months out of the year, haha

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How do you find clients?

Leveraging social media is so important these days. Do you do all of your own social content? Would you ever outsource any of your social media work or do you think that diminishes the impact?

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Does the look of a good cinema prime really elevate the image over still glass?

Absolutely!! I had the chance to use some Arri Master Anamorphics and the look/feel of those timelapses are some of my favorites. The character the cinema lenses lend to the scene immerses the viewer much better than non-prime cinema lenses.

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Via Instagram - "Is it easier or harder to shoot timelapses these days?"

It's definitely easier to shoot timelapses today than it was 15 years ago!! The technology has improved so much that anyone can do it now and it's very cheap to do. The only difference is the quality type, and for me, nothing will ever beat shooting individual raw frames to compile a sequence.

In the past we had to carry around power generators and giant motion control sliders to get the shots we wanted, now everything fits into a backpack and it's much easier to produce/use the hardware.

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Does the look of a good cinema prime really elevate the image over still glass?

Thank you! From behind my screen and far from a bustling movie scene, I find it hard to know what cinema prime glass has what feel. This may be a can of worms, but any guidelines on what generally has what feel? And what makes the most sense to own (if any) to elevate doc interviews (shot on Gemini or Sony FX)

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Does the look of a good cinema prime really elevate the image over still glass?

Cinema lenses are a personal preference honestly. Each type has it's own special characteristics, and there's a wide range of cost to each of those. For me, I love my Tokina Vista Primes, Cooke S6s, Master Primes/ Master Anamorphics, and Atlas Anamorphics. If you really want a solid, and cinematic looking lens, the Atlas are my favorites. They've got a wide range and they're super lightweight (comparatively) and I love their look.

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Could you share some insights into your post-processing workflow for timelapse sequences?

For me, everything revolves around Davinci Resolve; I shoot RAW from my A1/A7RV, trascode my raw AWR to DNG and then edit everything natively inside of DR. It has the highest quality of color correction and options especially if you want to do day to night editing or exposure ramping

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Hi Andrew! How did you get started in videography, and what tips would you give to someone who may be too overwhelmed to start?

I started with a single camera and lens and then built up from there. In todays world I think leveraging social media is the way to start and then move from there to commercial/advertising and then snow ball it into higher end film/TV work if that's the way you want to go.

Believe in yourself and your talent and you'll go far! Just be consistent and don't give up.

It took me 2-4 years to get established before I started doing the kind of work I wanted to do. Just keep busy and keep creating 🙂

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Another email question: Do you have any regular photography projects you are working on? How do you approach a photography project compared to a video project? Does it differ?

I don't have any 'regular' projects I work on but I always try to go out and shoot something new and unique as often as I can. Getting into a rut of not creating content is difficult to get out of so you constantly have to be trying new things (even if they fail).

As for comparing a photo project to a video project, they're quite similar but a video project usually requires a lot more planning and logistics compared to photo. Both have their own unique challenges but I'd say I approach them very similarly which makes it easy 🙂

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Hi Andrew! How did you get started in videography, and what tips would you give to someone who may be too overwhelmed to start?

Thank you so much! It can be intimidating to get started.

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Hi Andrew! How did you get started in videography, and what tips would you give to someone who may be too overwhelmed to start?

It definitely can be!! The best thing to do is start small and just keep experimenting with your craft :) It's not something that happens overnight but with repetition you'll get there :)

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What do you like about your Sony setup?

Lots of reasons I chose to go with Sony!! I use to be a canon shooter until I tried the A7S and after that I was hooked. The quality of the sensor, the AF technology and all of the new GM lenses make it a no brainer for me. My Sony's make my job much easier to preform and allow me to do what I need to.

That sounded super scripted and rehearsed but I promise it wasn't!!!

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