LIVE AMA with Katie Steckly

[libro]

How do you approach collaboration and partnerships with brands or other creators?

[Katie Steckly]

How do you approach collaboration and partnerships with brands or other creators?

Brand deals are a major revenue stream for me - so I feel like I've got a pretty good system down. My brand partnerships all started for one-off opportunities. In almost all cases, it was from brands reaching out to me, because they had seen my content and seen a good fit with my audience and their product

[Katie Steckly]

How do you approach collaboration and partnerships with brands or other creators?

So, they reach out to me and ask to do a YouTube integration for example. So, we would do one video together, and after seeing that was a success either they would suggest (or sometimes I would pitch to them) to follow it up with a multi-month contract. Usually it's one video per month for 3 months.

[Katie Steckly]

How do you approach collaboration and partnerships with brands or other creators?

It works well for both of us because it's a reliable partnership for me, but it's also a reliable creator / campaign for them! Plus it offers more exposure and brand awareness over time. It's important to me that I do these contracts with brands I truly use and love - and it also makes it easy for me!

[Katie Steckly]

How do you approach collaboration and partnerships with brands or other creators?

In terms of collaborations with other creators, that's something I haven't done a ton of (but would love to do more) For me, this has usually been podcast interviews. This can be a great way to get to know another creator, feature them to your audience, and generate high quality content!

[Katie Steckly]

How do you approach collaboration and partnerships with brands or other creators?

Either way, with any type of collaboration it's important that it stems from a genuine relationship, and a value exchange. It doesn't mean you need to have the exact same number of followers as another creator - but it does mean that both parties get value out of collaborating with one another :)