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Everything posted by Katie Steckly
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Thanks so much for your questions, everyone! I had a great time chatting with you 🙂 if you want to learn more from me, the best place to do that is on my YouTube channel and you can also follow me on Instagram 🤗 Also, if you want to receive my weekly email newsletter with tips and tricks for creators (plus the latest trending Reels audios you can use for your own content!) then sign up (it’s free!) here.
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I think my favourite TikTok trend lately has been the "I'm a ____, of course I ____" format! you could argue it's becoming overdone - but I actually think it's such a good format to generate engagement and showcase relatability. What I love about trends like this is you realize how much you have in common with others - and it's always just fun and silly 🙂
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Because I know from personal experience how difficult and discouraging it can be to grow an audience online, and so I want to be there for them through that :) so really, my strategy is all about educating and encouraging my audience, and trying to do that in an entertaining and engaging way!
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I try to really consider what my audience will find valuable, and especially encouraging. That's actually a big focus of mine because I know many educators who share about social strategy are all about the tactics and facts - and I share those, too. But more than anything I want to encourage my viewers
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My biggest strategy is actually pretty simple: it's listening to and getting to know my audience really well. It helps because I know the struggles my viewers have been through are the same I went through as a small & growing creator! But an effective content strategy always starts with empathy
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Editing video content is pretty much my favourite part of my job - which is why I haven't handed it over yet. It's what I look forward to in my week :)
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So, I have a team that works for my creative agency (Creatorly Media - we edit podcasts and Youtube videos for our clients!) and I do have the team at Creatorly edit my podcast. Otherwise though, I edit my own YouTube videos, and create my own Instagram content.
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The most important thing is that whatever you're creating about - it's something that you're passionate about, and that you've considered how you can bring your own fresh perspective or unique spin to the topic :)
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Sometimes, it can feel like a niche is "saturated" because there are many creators talking about it, and that can discourage new creators interested in that niche. But often, if there are a lot of creators talking about a topic - that's probably because there is a lot of interest in that!
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As crowded as it is, I really believe that everyone has a place as a creator! You have your own unique personality and perspective that can shine through in your content. That being said, it is important to be strategic. Content creation is a business, and so you need to consider what there is demand for
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That being said, I really feel like capturing and documenting my travels is a part of how I appreciate being in a new location. Seeing it through my camera, thinking about creative ways to represent the place visually - that's really fun for me, so it doesn't feel like it takes away from my experience :)
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wanted to capture in advance, based on my itinerary. And then, I followed though on that plan, and stopped filming when I didn't need to. That way I captured what I wanted to, but also had some time to myself. I think it's all about setting expectations with yourself!
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This is a great question - because it can be a hard balance. For me, I try to think about creating travel content as discrete, individual projects - and therefore not pressure myself to be constantly filming or taking photos. For example, when I went to Europe a while back - I planned out what I...
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I'm currently loving vlogging with my Sony ZV-E10 and 11mm f1.8 lens - and the ECM-G1 - such a perfect combo and it's so small and light weight. I also film my "sit down" YouTube videos with this set up as well. That being said I also love vlogging with the ZV1 when I want something I can just grab and go with!
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Creating expectations with your audience (them knowing that you'll talk about certain themes, your video quality will be the same, you'll always be entertaining, etc) helps to build trust. But to keep them truly interested, you need to bring in fresh ideas and perspectives as well
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be a bit surprised by your content. For a lot of creators, this looks like coming up with a signature format (I think of creators like Michelle Khare with Challenge Accepted) but addressing a different theme, or topic, or story, using that format.
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I was watching a Tom Scott (iconic YouTuber) video the other day and he mentioned something that I think speaks to this perfectly - the idea that audiences/consumers love the balance of familiarity and novelty. And I think that is so true for creators - viewers want to know what to expect, but also...
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And if you happen to be in the goldilocks zone where what you're passionate about creatively is also a highly viral format - then congrats! for most creators though, it will always be a balance between creative goals, and view counts / financial goals.
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So try to determine where the overlap is between what you want to make, and what your target audience would want to watch. This takes a lot of experimentation, and trial and error, but once you hone in on it it can be a total superpower for content creators.
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And while it's certainly worth while to create for creating's sake - no matter the potential viewership - if you want to be commercially successful as a creator, and build a sustainable business, it's important to understand what audiences are looking for so you can market to them.
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I think the most important thing for aspiring creators is to find a balance between audience demand and your own creative goals. A lot of us start out creating because we have a specific type of content that we want to make - but that doesn't always align with that viewers are looking for.
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Either way, with any type of collaboration it's important that it stems from a genuine relationship, and a value exchange. It doesn't mean you need to have the exact same number of followers as another creator - but it does mean that both parties get value out of collaborating with one another :)
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In terms of collaborations with other creators, that's something I haven't done a ton of (but would love to do more) For me, this has usually been podcast interviews. This can be a great way to get to know another creator, feature them to your audience, and generate high quality content!
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It works well for both of us because it's a reliable partnership for me, but it's also a reliable creator / campaign for them! Plus it offers more exposure and brand awareness over time. It's important to me that I do these contracts with brands I truly use and love - and it also makes it easy for me!
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So, they reach out to me and ask to do a YouTube integration for example. So, we would do one video together, and after seeing that was a success either they would suggest (or sometimes I would pitch to them) to follow it up with a multi-month contract. Usually it's one video per month for 3 months.
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