LIVE AMA with Caroline Jensen

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Question from @fiannabean1 What are some tips and strategies for an artist wanting to grow a community around their work?

[CarolineJensen]

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Question from fiannabean: What are some tips and strategies for an artist wanting to grow a community around their work?

It is really important to have clear goals. Who do you want to attract and why? The people who want to buy your work are different from those who want to like as they scroll by. I have made more over the years teaching than selling prints, but that was deliberate. I want to interact with those who want to grow and shoot flowers. Those are my kind of people. I love talking about gardening as much as I like talking about shooting flowers.

I have found that having the right kind of community is the best. When that is in sync, you will be successful.

I am a true believer in the '1000 true fans' idea. You don't need millions, just a thousand or so, that genuinely connect with what you have to offer.