LIVE AMA with Katie Steckly

[sowil]

How do you maintain audience interest and loyalty over time?

[Katie Steckly]

How do you maintain audience interest and loyalty over time?

I was watching a Tom Scott (iconic YouTuber) video the other day and he mentioned something that I think speaks to this perfectly - the idea that audiences/consumers love the balance of familiarity and novelty. And I think that is so true for creators - viewers want to know what to expect, but also...

[Katie Steckly]

How do you maintain audience interest and loyalty over time?

be a bit surprised by your content. For a lot of creators, this looks like coming up with a signature format (I think of creators like Michelle Khare with Challenge Accepted) but addressing a different theme, or topic, or story, using that format.

[Katie Steckly]

How do you maintain audience interest and loyalty over time?

Creating expectations with your audience (them knowing that you'll talk about certain themes, your video quality will be the same, you'll always be entertaining, etc) helps to build trust. But to keep them truly interested, you need to bring in fresh ideas and perspectives as well